Instead of retreating, the company made massive investments in new design and technology. By the time the new millennium came, the company had already reinstated as one quality car manufacturer. Sales increased once more and with them so did the buyer's confidence in Hyundai. The sudden shift in consumer behavior was made possible by eliminating all worries regarding the vehicle's reliability through the introduction of a 10 year warranty to US sold vehicles only. Since few companies could top that, Hyundai quickly earned a spot in the world's top -10 car manufacturers. Hyundai is currently operating in 193 countries, selling vehicles through approximately 5,000 showrooms and dealerships. Sales have also aided image growth, the brand having entered the first 100 most valuable brands of the world.
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